Ahead of the March 12, Senatorial Elections, the President of the National Communication Council, Joseph Chebonkeng Kalabubse has called on media practitioners in the North-West Region not to allow themselves to be used by political for their personal interests, but should report the elections with objectivity, balance and fairness.
He was speaking during a one day working session with media persons at the Regional Delegation of Arts and Culture on Friday March 3, 2023.
A meeting during which, press men and women were given a handbook with guidelines on electoral coverage and code of conduct to adopt when reporting, come Sunday March 12, 2023.
Speaking to the press, Mr. Chebonkeng highlighted the key role the media plays in the entire electoral process and called on them to report with objectivity, while respecting professional ethics and deontology; not allowing politicians to use them for their personal interests. The National Communication Council boss also urged the media in the Region to try as much as they can professionally speaking, to be a good reflection of a responsible press especially this election period.
"The peculiarity of the North West Region is that, it is a highly political Region, with two key political parties who are always very present. So when it comes to elections the stakes are heightened and we expect the press which is very vibrant to, during this campaign period give a true reflection of the reality on ground through responsible, fair, objective and balanced reporting that enables the voters to make informed choices". He added.
Speaking to one of the participants of the briefing, Loh Sera, of Boyo Community Radio expressed how timely the briefing was and how the
Handbook for journalists during elections will help her do her work following legal regulations and professional ethics.
It should be noted that, the March 12, Senatorial Election marks the 3rd of its kind in the political history of our Nation and the very first time the North West Regional Assembly is taking part in the Senatorial Elections.
Campaigns are expected to end on the midnight of Saturday March 11, 2023 and only Municipal and Regional councillors are expected to decide the next 7 voted senators from the North West Region who will be in office for the next 5 years.